GK GK Brand Team Partners and Advisory Board

GK Tribe principals are prior executives of the world’s largest corporations and most renowned agencies including Shell, NBC, HSBC, Ogilvy, Burson-Marsteller, Fleishman-Hillard, Interbrand, Landor, and more; brought together by the desire to serve their clients in a more personal and collaborative style.
The agency is expert in working in tandem with its clients’ in-house marketing teams to form an integrated and cost-effective approach with maximum results.

The GK Tribe and GK Brand network includes global offices specializing in brand consulting design, marketing communications, PR, advertising, packaging, CRM, Media, and they are all digital, social media and full service and specialized agencies.

Our Tribe has offices in North America: USA: New York City and Westport, CT, Miami, Chicago, Minneapolis, Los Angeles, San Francisco. In Canada: Toronto, Québec. In Mexico: Mexico City. In South America: Argentina, Buenos Aries and Brazil, São Paulo. In Europe: UK, Spain, France, Germany, Poland, Luxembourg, Netherlands, Italy, Austria, Belgium, Sweden, Norway, Denmark, Romania, Russia, Armenia, UAE, India, China, Japan and Korea, affiliate offices in UEA, KSA, Lebanon, Russia and Egypt. Our headquarters are located in Amsterdam The Netherlands.

GK Tribe has access to more than 3,000 top creative minds globally in 32 languages to support your local, national and global needs. While we have grown substantially in size and experience, GK Tribe remains owner operated and independent. We are still committed to our original desire to be the best in the field, we are very hands on, you can still pick up the phone and speak to an owner on his or her cell phone and every owner is involved in the day-to-day operations and you will get full involvement from start to finish.
We have three decades of experience in creating, managing and sustaining brands for some of the world’s leading organizations. We are well known and highly respected for our excellence in providing consistent quality branding solutions and strong customer support that delivers lasting results – on time, on budget and on target is our promise and guarantee.

United States

Terry Glazer
Founder Emeritus

As one of the original founders of Glazer+Kalayjian in 1980, Terry Glazer had a vision: To lead a top-tier branding firm that prides itself on building positive and inspiring relationships with its customers, its community, and its employees. To this day, that commitment has been the engine driving GK’s success.
Holding a BFA from the Rhode Island School of Design, Terry Glazer started her career as an apprentice to the legendary Herb Lubalin, a pioneer of graphic design. She further honed her skills through positions as a design consultant to the Smithsonian Institution and as an Art Director at NBC. Terry Glazer was a firm believer in sharing the company’s success with worthwhile organizations around the world, and had dedicated a significant amount of GK’s time and resources to non-profit branding and design projects. Terry Glazer retired in 2008, however her legacy continues.

United States

New York
Vásken Kalayjian
CEO and Brand Architect
GK GK Brand

• Build strong and sustainable product brands
• Build strong organizational and company brands
• Build profitable portfolio brands of products and services
• Develop and prepare brands to enter a new market or another product category
• Build long-term brand equity while improving tactical short-term sales
• Develop effective marketing dashboard to manage and measure your ROI

Global branding expert, chief creative director, and design strategist with extensive experience working with Fortune 500 companies, having led numerous award-winning projects. Developed and successfully manage full-service digital agency offering: brand strategy, positioning, brand architecture, visual experience, brand identity systems, product and company naming, package design, and media penetration for organizations spanning from high-technology to fashion. Proven acumen for developing innovative and elegant branding solutions and combing them with an understanding of consumer needs to develop a compelling and attractive company image. Adept at implementing branding strategy and coordinating projects with multiple teams of internal employees, external partners, and agency relationships in complex global environment to accomplish common goals. Strong reputation for developing creative solutions that translate into significant increases in new business and overall client success.

United States

New York
Paul Richards
Senior Market Research Specialist & Information Analyst
GK GK Brand

Paul Richards has more than 25 years of new product development and positioning experience, and provides both strategic and tactical guidance. He pioneered the development of enhanced focus groups, using group session methodologies that deliver breakthrough creative guidance for strategy development, product and service development, and positioning and branding. Paul began his career as a market researcher with BBDO Advertising, where he developed a penchant for new product development as well as qualitative methodologies to obtain more reliable information from focus groups. He has a B.A. in marketing from Pace University and completed the Executive Seminar Program at Wharton.

United States

Westport, CT
John Fatteross
Senior Brand Strategist & Positioning
GK GK Brand

John Fatteross has been creating results-producing branding, positioning and marketing communications strategies and copy for more than 20 years. He provides both consumer and B2B solutions across a broad range of digital, broadcast and print media, including annual reports, print collateral, posters and other promotion, E-newsletters, websites, print and broadcast advertising and direct mail.

United States

Theresa Rice
Public Relations Partner

Theresa is an award-winning communications professional with 20 years of experience, including roles as senior executive at Burson-Marsteller and Fleishman-Hillard. She has provided communications counsel to major financial institutions, technology and healthcare companies, consumer brands, government institutions and multilateral organizations, and has executed hundreds of successful events. She speaks six languages and brings a unique international perspective. Theresa graduated Phi Beta Kappa from Columbia University and holds a Master’s in international economics from The Johns Hopkins University’s Paul H. Nitze School of Advanced International Studies.


Deepak Suri
Senior Strategist & Downstream Analyst
GK GK Brand

Deepak has more than a decade of international experience in the oil and gas sector in senior positions in branding, marketing communications and operations. In his work in the Middle East, Europe, India and South East Asia, he has been exposed to a variety of business ethos, cultures and attitudes across diverse commercial environments, where he excelled at delivering projects on time and within budget. He is a graduate with an honors degree in economics from India and an MBA from the United Kingdom.

Untied Kingdom

Jonathon Hall
Account Manager & Client Services
GK Brand

An integrated marketing specialist experienced in financial services, B2B, retail, media, automotive, FMCG, professional services, luxury branding, oil and gas, renewable energies and CSR. Develop and deliver campaigns for global brands through to start-up businesses in vertical markets. Experienced in planning media and communication channels in total conjunction with content.

Advisory Team:

United Kingdom

Keith Lucas MA, DipCAM (Hons), DipM, MCAM, FCIM
Senior Strategist & Planner, Chartered Marketer

Keith has 20+ years experience in strategic brand consulting with a diverse international client base. Formerly Consulting Director of Landor Associates, Planning Director at Ogilvy & Mather Advertising and Head of European Marketing Communications at Samsung Consumer Products; Marketing Manager at Citroen cars and Product Manager with Hasbro toys. Specialties: Enabling organizations and individuals to develop a more distinctive, consistent and genuinely relevant ‘brand’ personality.

United States

Silicon Valley
William Brian Arthur, PhD

Dr. Arthur is an economist credited with influencing the modern theory of increasing returns, and an authority on economics in relation to complexity theory, technology and financial markets. He is on the external faculty at the Santa Fe Institute, and is a visiting researcher at the Intelligent Systems Lab at PARC. Arthur is noted for his seminal works studying the impacts of positive feedback or increasing returns in economies, and how these increasing returns magnify small, random occurrences in the marketplace. He received his B. Sc. in electrical engineering at Queens University, Belfast; an M. A. in operational research at Lancaster University, Lancaster, England; an M.A. in mathematics at the University of Michigan; and a PhD in operations research and an M.A. in economics from the University of California, Berkeley.

United States

Michelle Mannering, PhD
Expert in Middle East & Islamic Studies

Michelle is a writer, editor, teacher and scholar specializing in U.S.-Middle Eastern politics and diplomacy. During her career, she has provided editorial services for international museum exhibits, been the senior articles editor and book review editor of the American Historical Review, and the journal of the American Historical Association. She speaks frequently to community, civic and professional organizations about the U.S. and the Middle East and served as the executive director of the Midwest Association of Middle East and Islamic Studies. She holds a B.A. and M.A. in history from the University of North Texas and a Ph.D. in history from Indiana University.


Claus Schuster
CRM & Retail Expert
Defacto.x GK Brand

Specialties: CRM, Dialog marketing, business intelligence, networking

United States


John Mihalec
Global Strategic Communications Advisor

John Mihalec worked in communications at IBM for 32 years, in increasingly senior positions, including vice president of Communications and senior communications advisor for major IBM units. For five years he was IBM’s global VP of Analyst Relations, leading a team of 90 worldwide professionals responsible for engaging industry technology analysts such as Gartner, Forrester and IDC. While at IBM Server Group he was responsible for both communications and marketing and was IBM’s senior executive working with partners Apple and Motorola to manage branding for the PowerPC microprocessor platform. Before joining IBM, John worked in politics and government and was a White House speechwriter for President Gerald Ford.


San Benedetto del Tronto
Tiziano Bollittini
Creative Director

Presidente e Amministratore della società. Responsabile delle strategie di comunicazione. Coordinatore e supervisor del team creativo.

San Benedetto del Tronto
Mariella Liberati
Titolare e Direttore Clienti

United States

Stephen Schlott
Design Director
Partners in Design

Started with No. 2 pencils thrown away by my CPA Dad at the age of 2. The pencils never had erasers left on them so I always somehow incorporated my mistakes into the picture. Maybe it was then I started with this problem-solving business. My dedication to these pursuits was as strong at age 3 as in my college days and it finally culminated with my graduation from Pratt Institute in New York. In the course of the 14 years I have practiced design, I have had the privilege of meeting and joining with other professionals of similar temperaments as an active member of the Society for Environmental Graphic Design (SEGD), the American Institute of Graphic Arts (AIGA) and the American Association of Museum (AAM).

United States

New York
Christine Mariconda
Marketing Director

Christine is an accomplished, results-driven marketing communications professional with more than 20 years’ experience working for start-up and global companies. She has expertise in a wide range of marketing disciplines and a proven ability to build, mentor and motivate talented creative teams that deliver results. A strong strategic thinker, she consistently develops creative solutions to challenging problems. Her experience includes many global projects that require sensitivity to cultural and language differences. She earned a Bachelor of Science in marketing and finance and an MBA from Long Island University.

United States

Joel Stevens
Digital Team Leader


Dean Martin
Creative Director, Design
Cundari GK Brand

With more than 20 years’ experience in corporate identity, brand strategy and print communications design, Dean solves communication problems with clarity, economy and grace. His portfolio includes a diverse mix of corporate and not-for-profit industry leaders, including Scotiabank, Washington DC, Greater Raleigh, Canada Post, the Scotiabank Giller Prize, World Vision, Waterfront Toronto and Four Seasons Hotels and Resorts. Dean has led numerous rebranding assignments, including Direct Energy, Kinetrics, Ontario Hydro, Toronto Hydro and TransCanada PipeLines. Dean holds a Bachelor of Design degree from the Nova Scotia College of Art and Design and studied at the Cooper Union in New York City.

Advisory Team:

United Stated

Joe McCarron, Ph.D.
Senior Strategist,
Competitive Intelligence & Change Expert
REOS Partners

Joe designs strategies that help people develop a deeper commitment to change, while providing an integrated perspective on the complex issues that confront organizations. Recent clients include a Fortune 100 energy company dealing with social and environmental sustainability, The World Bank focusing on innovation and collaboration in Africa, a multi-sectoral alliance committed to the re-invention of the food and agriculture system of Detroit, and a Fortune 500 pharmaceutical company engaged with senior leadership development. Through his experiences around the world, Joe has developed the understanding that clear communication and authentic leadership are critical to success in all enterprises. Joe earned a B.A. in earth sciences from Oxford University and a Ph.D. in earth sciences from Cambridge University.

United States

New York / Westport
Watts Wacker
First Matter

Watts Wacker is one of the most celebrated futurists in the world of business – a lecturer, best-selling author, political commentator and social critic. His uncommon versatility and vision have allowed him to help the world’s top organizations navigate change. He has been the futurist at SRI International, the Menlo Park think tank, and spent 10 years as the resident futurist at the preeminent social research organization, Yankelovich Partners. He has also worked with Shell North America to present consumer, economic, social and technological trends, and for Ciba-Geigy, Ciba Specialty Chemicals, BP and Quaker State, among others. His speaking style has created many references to his being one of the best storytellers alive. He holds degrees from Tulane University and the University of Texas in Austin and did a research fellowship at The Institute for Constructive Capitalism.

United States

Robert Cornet, Ph.D.
Senior communications strategist & writer

Robert has more than 35 years’ experience as a consultant and corporate executive, solving complex communications problems for global companies that include Diageo, the Miller Brewing Company, Philip Morris, NBC, Eli Lilly, KPMG Peat Marwick, Towers Perrin and Tillinghast. During his career he has been the principal in his own communications firm, executive director of university relations at Butler University, director of Communications at Towers, associate professor of business and the managing director of the Academy for Corporate Governance at Fordham University , among a series of leadership positions. He holds a Ph.D. in English from the Pennsylvania State University and B.A. and M.A. degrees in English from Florida State University.


Magid Abbasi
Designer/Art Director

Majid Abbasi is an art director and senior design consultant active in the international community. His specializations include corporate design, brand development, print and publication design, packaging, book and editorial design.

Informed by more than two decades of experience Majid enjoys providing consultation on project scoping, design management, design process presentation, strategic goal setting, and conceptualization. In addition to his reputation for artistic and cultural projects, he has extensive experience in leading a creative team through commercial and corporate projects.

Majid actively contributes to the international design scene as an instructor, jury member, curator and writer. He is also the co-founder and editor-in-chief of Neshan, the leading Iranian graphic design magazine. Majid has been member of Alliance Graphique Internationale (AGI) since 2009.

United States

New York
John Schwartz
Global Business Development Executive

John has comprehensive experience selling ideas and concepts to Fortune 500 companies and government entities around the world. His expertise includes world-class, elite account management, leading clients through complex, potentially high-risk project timelines, while maintaining client confidence. For example, directing the Middle East launch of EventQuest, he introduced an array of experiential marketing events to the Arab market. as chief sales executive and CEO of EventQuest ME in Abu Dhabi, John refined operations into a lean and profitable organization. John holds a B.S. in political science from Hobart and William Smith Colleges in Geneva, New York.

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