The Ten Oxherding Pictures

Kaku-an’s manual of zen training  by Vásken Kalayjian There are many versions of this ancient Oriental allegory, some
dating as far back as the fourth century and perhaps earlier. This version, with 10 pictures, poems and introductory words attached to them, was composed in the 12th century as a training guide for Chinese Buddhist monks. It… Continue reading >>

The Impact of Big Ideas in Action All Around Us

  Take a look at all the big ideas that have had a huge impact on our lives in the last ten, twenty, thirty years. Consider the internet, the iPhone and all the Apple products, smart cars, the internet of things, artificial intelligence, social media. Think how much time people spend nowadays looking at their… Continue reading >>

Great Brands Fulfill Simple Promises

A company’s brand promise sums up in a few memorable words what the company reliably delivers to its customers. Your brand promise should tell a believable story that makes sense to your customers, your collaborators, and your own teams. Given the potential key role of a brand promise in communicating to the world what the… Continue reading >>

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