Yes, we are. GK’s launch of Lovella Bridal has been an unprecedented success. Using our full 360º approach, we took an outmoded 39-year-old brand and brought it back to life as a luxury icon!
Applying the GK Brand’s three-step research and strategic process, we laser-focused on the brand’s issues and goals. Next, we developed a robust brand positioning, renamed the company and created an entirely new digital platform, including Web and social media, special promotions and events. The result? The revitalized Lovella Bridal brand is the talk of tinsel town. www.lovellabridal.com
Lovella Bridal collection offers a stunning array of couture, glamour and modern chic bridal gowns.
Hand selected from leading bridal designers for their elegant line and sophisticated style Lovella Bridal has the bridal gown of your dreams to make your wedding a beautiful reality.
Imagine yourself in a gorgeous bridal gown created from fabulous fabrics: whether you’re love affair is with sumptuous satins, soft sexy silks or sheer featherweight organzas.
Adorned with exquisite embellishments using pearls, beads and crystals to create unique and breathtaking details your dress becomes as individual as you are.
Lovella Bridal has the best fitting department and you have perfect combination to make you look and feel spectacular.
Lovella Bridal boutiques provide a luxurious private setting for you to receive expert advice and one on one consultation on your fitting and final bridal gown selection.
Lovella Bridal’s social media program and event marketing keeps you in touch and up-to-date and in the know.
Q: How is the brand change working for you?
We love it! At first we were hesitant at how the community would accept the name change as our store’s original name had become a bridal landmark for the last 39 years. We have received all positive feedback and love how it all turned out all thanks to GK Brand’s extensive research and advice.
Q: How is the new website and social media being received by your customers
One of the most gratifying things about our name change and rebranding is the amount of compliments we receive from our website and the traction our social media is getting! Primarily on how aesthetically appealing it is and its functionality.
The rebranding process definitely created a large buzz in the bridal industry and gave us a reason to celebrate! If anything the curiosity of community members drew traffic and new clients to our business. And who doesn’t enjoy looking at beautiful gowns and sipping on champagne in celebration of a new beginning as Lovella Bridal.
We definitely see a big increase in the number of customers in the store, web traffic has increased tremendously and business is up already! This was the best investment for our stores.
Big thank you to GK Brand team in NY.