gkBRAND— ComVort seeing in 3D!

Exciting promotion concept using 3D Hologram Stand and Interactive Touch Screen featured at “The Mall Athens” during the World Cup 2010… July 2010

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3D Media, a gkBRAND partner office in Athens, Greece, applies a 3D Hologram Stand to promote Adidas F50 Adizero soccer shoes. Using an Interactive Touch Screen system for a competition targeted to consumers, Adidas are hoping to expand their new concept “Fast vs. Fast”.

The high-definition 3D systems reflect exciting new technology. The consumer experience is dramatically affected, as the product appears ‘live’ to them and captivates their attention creating a WOW impact! The 3D Hologram, Cheoptics Stand has the ability to show video content through hologram and three-dimensional display, combining sound and Bluetooth content transmission at the same time.

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The 3D technologies represented by 3D Media are universally available and have already been used in a variety of locations to gain increasing consumer attention at supermarkets, malls, airports and stations by major brands such as Nokia, Vodafone, Gillette & Coca Cola.

The cooperation between 3D Media and Adidas Hellas began at the start of World Cup 2010 in “The Mall Athens”, where via the use of 3D systems the experiential concept gained much interest and significantly added to the impact of Adidas’ branding strategy.
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For further information, please contact:
Vasken Kalayjian at vkalayjian@gkbrand.com

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