We successfully rebranded Greensboro Historical Museum, working within the confines of the organization’s limited budget. Despite this constraint, we delivered a big bang for their buck including full research, strategy, positioning, a new brand, logo, look and feel, digital, web and social presence. The challenge for the museum is to deliver on their brand promise to a whole new generation of visitors, and to create interesting exhibits and programs that keeps the audience engaged.
Powerful new brand identity system rooted in strategy and brand positioning to attract a younger and more diverse audience
New brand identity system carried through the entire organization
Web and digital presence. http://www.greensborohistory.org
Carry the brand through social media to attract the younger audience.