For a country or a city, an effective place brand could successfully differentiate it from its competition, and position it in front of national and global audiences with strategic purpose. This would result in generating economic growth and increased prosperity.
Place branding is a specialty. GK GK Brand with more than 30-year experience gives its clients the opportunity to work with the world’s best skilled professionals.
Here are just a few reasons why we believe proper place branding is so essential to a country or a city:
Branding will create:
- Shared Goals
- Positive Light
Branding will change perceptions:
To show to the outside world your country or city is a desired place to visit, invest, open businesses, live and raise families.
Branding will celebrate you:
To celebrate your country or city to the residents as a place to be proud of, to celebrate a new agenda and the renewed commitment to a strong and thriving place so that the vision becomes reality.
Branding is a unifying factor:
It’s an opportunity to identify and develop regional, distinct or various attractions as sub-brands including.
GK GK Brand has led the way in developing powerful brands for cities, districts, venues, regions and destinations – place branding.
We understand the difference between branding a product and a place or destination, and we have built a robust place branding practice group to help our clients gain a strong competitive advantage. A powerful and positive image represents a major competitive advantage in today’s world, where leading locations compete with each other for attention, visitors, investment, consumers and political and commercial influence. An effective place brand can successfully differentiate a place from its competition, easily explain its purpose and indicate the value that it delivers as a place.
We have extensive experience branding and marketing powerful places worldwide. Some of our recent place branding assignments include:
Art Gallery of Ontario
Canadian Film Centre
City of Calgary
City of Yonkers/Yonkers IDA
Crystal City (Virginia)
Downtown London (Ontario)
Downtown Westport Association
Four Seasons Hotels and Resorts
Golden Triangle BID (Washington, DC)
Greater Raleigh Convention & Visitors Bureau
Greensboro Historical Museum
Hamilton International Airport
Niagara Convention & Civic Centre
Republic of Armenia
Royal Ontario Museum
Trinidad and Tobago
Vantage Airport Group
Venues & Tourist Destinations
Tourism and Wine Countries