Forging a connection with your consumers and achieving greater market recognition, engagement, attachment and advocacy that lasts.

We specialize in bringing new companies and brands to life, and in revitalizing existing ones. Our award-winning branding and design group is behind some of the world’s most iconic brands.

Branding encompasses all elements of your design and communication and shapes the way that your consumers perceive you. We can help you to build a strong and emotive brand that connects with your consumers on a genuine and lasting level, increasing your market recognition and competitive edge and positioning you for growth.

  • NAMING

    Choosing a brand name may sound simple but it requires skill, strategic thinking and expertise. An effective brand name for your company, products or services is one that your customers can connect with on an emotional level, and that speaks of who you are, what you do and what you value as a company.

  • PERSONAL BRANDING

    Investing in your personal brand is about building status and reputation as a leader, innovator, expert, entrepreneur, trusted authority or advisor. We can work with you to help you achieve greater recognition for who you are and what you do, and boost your financial worth at the same time.

  • EMPLOYER BRANDING

    Employer branding is an opportunity to clearly communicate the culture and values that you want to see in your organization. It’s also a strategic asset as it has a measurable impact on the effectiveness and performance of your business. We can help you to make sure that you’re maximizing your most valuable resources – your people.

  • “GREEN” BRANDING

    A commitment to protecting our world and promoting sustainability is built into our DNA, and we love to work with corporate leaders and entrepreneurs to develop brand strategies for becoming more sustainable and socially responsible. Through strategic consulting, drawing on our long association with a leading global environmentalist, we can help you discover how to be profitable while making a meaningful contribution to the world.

  • CHARITY BRANDING

    As charitable giving increasingly becomes a shop-and-compare commodity, charitable organizations must invest in strategic branding just as much as commercial businesses. We specialize in helping charitable organizations to build credibility through a strong and distinctive brand, in order to attract individual and corporate donations.

  • LUXURY BRANDING

    Luxury branding requires a unique approach and strategy, a personal touch, and a thorough appreciation of the target audience. We have partnered with many illustrious luxury brands, through consulting, brand development and design, to establish world-renowned brands that speak of elegance, indulgence and prestige.

  • PLACE BRANDING

    Branding a particular location involves building a personality that reflects the environment or atmosphere of the place. We work with a wide variety of institutions, organizations, and even towns, cities and countries, to develop a personal and coherent brand identity that unites both the physical and the digital presence.

  • SMALL BUSINESS BRANDING

    You may be a small business, but you still deserve a world-class brand. We specialize in capturing the creative power and entrepreneurial energy behind your business and translating this into a strong brand identity. You will see real and dramatic results in terms of your connection with your customers and your competitive edge. Our team has the innovative know-how to drive your brand forward and help your business to thrive.

CASE STUDIES

LET’S TALK BRANDING

Contact Us

If you're ready to find out what makes us the world's leading brand consultancy for innovative and bespoke advertising, branding and design projects, please get in touch today. Got a branding challenge for us? Let's talk.

  • GK Brand, Inc.
    307 West 38th Street
    6th Floor
    New York, NY 10018 USA
  • +1.212.687.3099