gkBRAND was commissioned to create a complete rebrand of this 30 year old bridal company with several locations in Los Angeles, USA. The project included research, focus groups and interviews, development of a naming strategy and renaming of the company, a brand strategy, brand positioning statement, elevator pitch, tagline and a new visual brand, logo, identity system, collateral materials, store signage, retail experience, website with CMS and SEO, online shopping, social media presence, brand rollout plan, concepts for merchandising and events.
Lovella Bridal offers a stunning collection of designer bridal gowns chosen for their exquisite quality and sophisticated style. In a luxurious and intimate setting, Lovella Bridals provides their customers with expert advice and one on one attention to help choose the perfect bridal gown that looks fabulous and feels just right. Lovella Bridal, Inspired by love