gkBRAND is a global strategic branding consultancy specializing in brand strategy and brand architecture, visual brand identity systems, product and company naming, and interactive design.

The gkBRAND network includes brand consulting and design offices in New York City and Westport, CT, with partner offices worldwide. As the official branding agency of the GK Tribe Global Group, the world's largest network of independent marketing communications agencies, gkBRAND has access to more than 3,000 top creative minds in 101 cities, 47 countries and 32 languages to support your local, national and global needs. While we have grown substantially in size and experience, gkBRAND remains committed to our original desire to be the best in the field, no matter what it takes.
 
gkBRAND has three decades of experience in creating, managing and sustaining brands for some of the world's leading organizations. We are well known and highly respected for our excellence in providing consistent quality branding solutions and strong customer support that deliver lasting results – on time and on budget.

Mission

Our mission is our passion: to deliver optimal creative and strategic branding solutions that result in maximum benefit to our global client base, and to never compromise on our commitment to our social and environmental responsibilities, our global partners and our employees.
 
History

July 1980. The country is in the midst of a severe heat wave and the New York asphalt is sweltering. TVs on the Upper East Side flash images of Governor Ronald Reagan accepting the Republican nomination for President, while radios in the East Village pump a brand new song by AC/DC called Back in Black. And in a small office in midtown, starting with a single project and a ravenous desire to outperform their competitors, Glazer+Kalayjian was born.

After 28 years, Glazer+Kalayjian was transitioned into the global branding consultancy, gkBRAND, Inc., and has helped countless clients in virtually every industry launch successful new brands and products all over the world.

Founder

Vásken Kalayjian, CEO

Executive Profile

Vásken Kalayjian is a global branding specialist, creative thinker and artist. He has extensive Fortune 1000 experience with NBC, GE, Unilever, Coca Cola, Shell, Kia, Canon, Sony, Panasonic, Pfizer, Eppendorf and A&E. He has also worked with many mid- to small-size organizations. Vásken has been the lead consultant on highly effective and results-driven branding and consulting projects in the United States, Europe, Asia and the Middle East.

For three decades, Vásken has been instrumental in generating growth for global businesses by creating and managing brand identities that have been successfully rolled out worldwide. He has particular expertise in managing projects with multiple stakeholders and cultural teams. He draws on his diverse experience in industry sectors in both developed and emerging markets, startups, high-growth markets, turnarounds, joint ventures, acquisitions and other strategic alliances, to support fully integrated brand management.

Vásken is known as a highly creative problem-solver with entrepreneurial skills and a special talent for creating names and designs for consumer products and companies, developing the first bag for Pottery Barn, and designing brand-rejuvenation concepts for Bloomingdales.

Vásken also worked for a global architectural design firm as the lead designer in signage and architectural branding for such clients as the Swiss Bank, Blue Cross Blue Shield and projects involving comprehensive signage and graphic guidelines for exteriors and interiors of buildings. He soon moved into broadcast branding, ultimately signing with NBC as Director of Network Promotions; he was instrumental in developing the modernized peacock logo we see today. Later, he joined Glazer+Kalayjian as President and Chief Creative Officer, and now is the CEO of the global branding consultancy, gkBRAND.

Vásken Kalayjian has become one of the most prominent leaders in the branding world. He has received more than 500 design and marketing awards, and lectures to a diverse range of audiences about brand strategy, naming and design.