gkGreen
Branding for Sustainability
gkGREEN Says, "Watch This Movie!"
Thursday, 03 July 2008

gkBRAND®, in conjunction with gkGREEN®, is proud to support director Yann Arthus-Bertrand and Gucci with the unique environmental film; HOME. Home explores the current state of the planet through aerial images filmed in more than 50 countries around the world.

gucci_homeThe objective of this film is to increase awareness of major environmental and social challenges facing humankind. In honor of the film, Gucci Creative Director Frida Giannini has designed a limited edition T-shirt which will be sold in select Gucci in stores worldwide and on gucci.com. Extending the message of sustainability, Giannini designed the T-shirt using 100% organic cotton and natural dyes in recyclable packaging.

HOME will receive a unique multi-platform release on June 5th - the World Environmental Day - in cinemas, on TV, on DVD and on the internet in 14 different languages and over 87 countries around the world.

Watch the movie at: www.home-2009.com