BakerCorp
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Baker Tanks is one of the United States’ largest providers of liquid storage, pumping and filtration solutions. gkBRAND was commissioned to create a new brand name and visual identity for the company that would position Baker as a leader in all of its businesses—not just tanks. Baker was making plans for a European expansion, and in order to make the new brand globally viable, gkBRAND carried out rigorous trademark screening and linguistic analysis. With the name and logo complete, gkBRAND went on to design a variety of brand touchpoints, including signage, corporate apparel, stationery, business cards, and brochures.