At gkBRAND we have built our reputation on providing clients with a robust research and diagnostic process utilizing proprietary research and audit techniques. From this we customize and craft an intelligent, highly targeted strategy based on our collective insights.
Conferring closely with our clients, we present and work through potential brand strategies, visual concepts and names, until we distill a unique employer brand essence and brand architecture with the most impact and significance.
Strategy and Positioning
Taking the employer brand essence we establish an employee value proposition platform. A central message is created which translates into compelling, viable visual and verbal employer brand.
Implementing an employer brand requires consideration along all touch points of the employment relationship, past, present and future. The strategic process unifies your employer brand in line with your broader corporate branding initiatives.
The pioneering service of GK Brand, our Naming Team uses comprehensive testing, linguistics evaluation, and global trademark search. Additionally, we offer the global insight of our GK Tribe Global partners to ensure the name we develop for your employer brand has cultural relevance and meaning.
At GK Brand we are obsessive about design, its quality and its excellence. Our creative design team has the capacity to implement an employer brand across the full range of touch points, from employer brand identity guidelines, to websites, recruitment marketing initiatives, internal and external communications, to convey the employer brand personality.
Managing Brand Identity Assets
An employer brand launch creates a high profile communications opportunity. Having a detail oriented launch strategy with buy-in from all key constituents is essential.
GK Brand offers consulting services to clients to support the myriad of ways for employee communications and messaging to be successfully delivered and received. Ongoing employer brand building and brand identity is a progressive experience. GK Brand is dedicated to being partners in your long-term success.