Alexsa Consulting Branding To Engage With The Next Generation Of Leaders.

Alexsa Consulting The Challenge A leading San Francisco based leadership development firm, Alexsa Consulting were looking to reposition their brand with a focus on the future of leadership. This next generational approach to leadership was necessary in response to the extraordinary environment of innovation, creativity, and legendary entrepreneurial success that The Bay Area and Silicon… Continue reading >>

Value-Investing Firm Reaps Rewards Of A Successful Branding.

Neuberger Berman The Challenge With an IPO in the works, Neuberger Berman’s objective was to gain a new brand identity and brand architecture, in order to focus attention on the company ahead of the buyout. The challenge was to create a brand that reflected the well-established reputation the firm had generated while conveying a growing,… Continue reading >>

Radio Farda Rebrand And A New Website Launch.

Radio Free Europe / Radio Liberty / Radio Farda The Challenge Radio Liberty has asked GK Brand to work on several branding initiatives, including launching a new website for Radio Farda. As a joint project between Radio Free Europe, Radio Liberty and Voice of America, Radio Farda was conceived as a 24-hour source of uncensored… Continue reading >>

Strengthening And Rejuvenating The Nielsen Brand.

Nielsen Bainbridge The Challenge Nielsen Bainbridge is one of the world’s leading producers of high quality picture framing products. As world leaders in research and ground breaking new products, Nielsen’s innovation drives the industry. For over 25 years, Nielsen has been bringing picture framers the highest quality aluminum frames in the world, and a large… Continue reading >>

Honoring People And Achievement Inspires Greatness.

Altrum Honors The Challenge With over 40 years experience in creating financial tombstones and deal gifts, Altrum wanted to become the world’s leading provider of award and recognition solutions. Based in New York, the company had experienced a period of rapid global growth, with a significant amount of business coming from their overseas offices in… Continue reading >>

Strengthening Brands For Future Growth.

Shell The Challenge As an instantly recognizable brand name, Shell is a global group of energy and petrochemical companies, including Shell Gas (LPG), a leading supplier of liquefied petroleum gas. GK Brand were asked to develop a cohesive brand strategy, along with a unique name and logo, for this subsidiary business to provide a platform… Continue reading >>

How To Get A Multi Stakeholder Organization To Agree On A Name Change And A Rebrand.

Queens Community House The Challenge After facing several years of challenging political and community tensions, Forest Hills Community House in New York finally opened its doors in 1975 with just three staff members. From the very beginning, their mission was to bring together economically, ethnically and racially diverse residents within their community. The center was… Continue reading >>

BakerCorp Rebranding For Expanssion.

The Challenge BakerCorp (originally Baker Tanks) is one of the largest providers of liquid storage, pumping and filtration solutions in the US. Since its inception in 1942, and without trade marking their name, the company had grown to become the largest and most experienced containment, pumping and filtration solutions provider with over 90 locations nationwide… Continue reading >>

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