Tribe Global is a brand new type of agency partnership. Today we are made up of 13 agencies from around the world, including agencies from Europe, the USA and exciting developing markets such as Mexico and India.
The official launch of the network takes place in London on Thursday 26th January 2012.
What makes us different
Our starting point is that we are genuinely different from the other agency networks. Tribe Global is a coming together of like minded people and agencies who share a common culture and way of doing business.
We are founded on the basic principles of friendship, respect and trust. This applies to all our agencies and also to everyone we do business with.
Our focus is on creativity and ‘game changing’ ideas.
We are a catalyst for learning, sharing and innovation. We are rich in knowledge and insights.
The world we live in today is so complex and fragmented, therefore our job is to keep things simple.
We care passionately about our clients. We are actively involved with them every day, we describe this as being ‘in their business’. By following this approach and working in a collaborative style, we provide leadership and guidance, which in turn delivers the results they are looking for.
Now, compare this with some of the big networks, where the focus is not always on creativity and clients, but more on reporting structures and managing overheads. Where they deliver an impersonal service, Tribe Global gives you access to the agency owners. For us the mediocrity and blandness of some international campaigns has no place with us.
The Tribe Global personality
We are winners and we want our clients to be winners. Our people are smart and clever. We are thinkers and creators. We are positive and optimistic. We are passionate about creativity and communications. We not only embrace change – we are part of the change. And we are always looking to the future.
What is our style and how do we behave?
We always try to be pioneering and entrepreneurial in everything we do. We also like to have fun, everybody needs to have some fun and so do we! Our clients tell us that we are refreshing to do business with. Our successes are based around collaboration and sharing. Multi-culti is in our hearts and we benefit from our diversity as do our clients. We are agile, nimble and energetic; we don’t believe in barriers to doing business. With Tribe Global there are no complicated bureaucracies to deal with, or long decision making chains to hold up great ideas. Instead you have access to a team of leaders with outstanding track records, who want to get on and do business.
Why do we exist?
For one reason. To make our clients more successful. Through bold and memorable communications, whether that be advertising, digital, design, branding or experiential. we deliver competitive advantage and enable our clients to prosper. We achieve this through compelling insights and ‘talked-about’ creative ideas.