gkBRAND®, in conjunction with gkGREEN®, is proud to support director Yann Arthus-Bertrand and Gucci with the unique environmental film; HOME. Home explores the current state of the planet through aerial images filmed in more than 50 countries around the world.
The objective of this film is to increase awareness of major environmental and social challenges facing humankind. In honor of the film, Gucci Creative Director Frida Giannini has designed a limited edition T-shirt which will be sold in select Gucci in stores worldwide and on gucci.com. Extending the message of sustainability, Giannini designed the T-shirt using 100% organic cotton and natural dyes in recyclable packaging.
HOME will receive a unique multi-platform release on June 5th – the World Environmental Day – in cinemas, on TV, on DVD and on the internet in 14 different languages and over 87 countries around the world.
Watch the movie at: www.home-2009.com