The project will combine the efforts of Mexican agency, Gaudelli MCW; Minneapolis agency, Bolin Marketing; and New York agency, Carolyn Izzo Integrated Communications (CIIC). Their joint goal is to drive travel demand to the destination via a global branding campaign, as well as domestic and international public relations and advertising efforts from now through January 2016.
CIIC will be responsible for developing a public relations campaign in the United States; whereas Gaudelli MCW will handle the public relations and advertising campaign in Mexico as well as launch a global creative campaign for the destination. Bolin Marketing, will be working with Gaudelli to manage the media campaign in the United States.
“This collaboration is testament to the Tribe Global network and demonstrates our success on new business opportunities for its members,” said Tribe Global Managing Director Ian Wright. “Our membership continues to grow with like-minded agencies that help, support and work with one another on global campaigns in a very dynamic and creative way.”
The three agencies met with tourism officials and agencies from Canada and Mexico in Los Cabos during the week of February 17 to “kick-off” the two-year project with a series of meetings.
Currently, Tribe Global has 25 member agencies across 36 cities, employing 1,500 talented individuals speaking 21 different languages.