Each year one of our research partners Firefly & Millward Brown and our global futures group aim to predict what the new year may bring in the way of digital and media trends. It’s always quite an interesting read. Attached are our top 10 predictions for digital and media in 2013. Some of the highlight predictions include:
• The emergence of “mobile remote”
With increased power and capabilities, our mobile devices become the remote controls of our lives allowing not only active control of electronics, but seamless integration of the world around us.
• Omnichannel marketing and brand building
• Omnichannel” marketing is about being present or available across the consumer’s behavioral path: each potential contact point integrated with all others.
• Social TV grows up
Contrary to predictions that the digital age would drag people away from television, we are watching more TV than ever and people’s viewing experience is being enriched rather than eroded by social networks and dedicated social TV apps as well as second screen interactions.
The full top 10 list and all the details are in the attached document.