Strategic Partnership defacto.x Tribe Global Acquires a Stake in Cintellic

Tribe Global’s CRM agency in Erlangen, Germany defacto x GmbH, an agency specializing in CRM and dialogue marketing, has acquired a 50 per cent share holding in Cintellic GmbH of Bonn. Going forward, the customer experience management and customer relationship management consultancy firm will continue to operate as a distinct entity under the joint directorship of Dr. Jörg Reinnarth of Cintellic GmbH and Marcus Wailersbacher of defacto marketing GmbH.

The strategic partnership between defacto x GmbH and Cintellic GmbH will benefit both the companies themselves and their customers: For defacto.x the closer partnership will mean the expansion of their consultancy capacity and portfolio as well as additional industry expertise in the telecommunications, energy, banking and insurance sectors in which Cintellic is heavily involved. Cintellic will benefit from the merger by having direct access to defacto.x resources and technologies as well as hosted IT tools or platforms, but also to market research and creation services. A new central focus for the two companies will be the digital media sector and realtime management of cross-channel customer contact points. This will create a new integrated service offering for the customers of both companies.

As a CRM and dialogue services agency with offices in Erlangen, Munich, Cologne and Hamburg, defacto.x covers the entire range of customer relationship management and dialogue marketing services. At their home-location in Bonn, Cintellic are known for their consultancy expertise in the fields of digitalisation, cross-channel CRM, business intelligence and data analytics. Cintellic provides consultancy services to DAX-listed companies and medium-sized enterprises during the development and configuration of customer dialogues with a view to increasing turnover and profit. Going forward defacto.x and Cintellic will coordinate their activities more closely in order to meet the increasing demand in many sectors for sales, marketing and business intelligence consultancy.

Having maintained close contacts over many years, the two companies are looking forward to an even closer collaboration. Their service offerings complement one another perfectly, and with the new integrated offering based on comprehensive know-how, technology and implementation experience as well as industry knowledge in such diverse sectors as retail, fast moving consumer goods, fashion and lifestyle, tourism, telecommunications, banking, energy and insurance, both companies are ideally positioned.

defacto.x, a CRM and dialogue agency offering a whole breadth of services relating to customer relationship management and dialogue marketing. As a full service provider, the agency focuses on analytical, creative and operative expertise and delivers a service package that is customized to the individual requirements of the client. With its consulting, aCRM, creative, research, BPO (Business Process Outsourcing), IT and digital business divisions, defacto.x is able to operate globally in 65 markets within a huge variety of industry sectors. www.defacto-x.de

The Cintellic Consulting Group specializes in consultancy in the fields of customer experience management, customer relationship management, marketing operations management, campaign management and business intelligence. Their staff have many years experience in strategy development both in process optimization and customer insights. Cintellic combines strategic know-how with expertise in the fields of data analysis and business intelligence and provides concept development and implementation services from a single source. www.cintellic.com

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