gkBRAND joins a group of talented independent agencies to launch a new international network – Tribe Global.
The network, which sees its international launch take place in London on 27th January 2012, has been founded by 13 independent, owner-run and managed agencies from around the world, many of whom have worked on joint projects during the last 10+ years as part of ComVort.
Those involved include: BJL, The AdStore, Family and Complete Media Group in the UK, Steam in the Netherlands, Dagré in France, Interact in Luxembourg, defacto.X and Punktzwei Markenagentur in Germany, gkBrand and Bolin Marketing in the USA, Gaudelli MCW in Mexico and Tempest Advertising in India.
Bringing together like-minded, dynamic agencies, the network aims to provide an international offering to both current and future clients, whilst nurturing and developing creative expertise breakthrough global talent sharing methodologies.
BJL managing director, Nicky Unsworth, commented:
“The founding agencies have worked together for many years on a number of international projects and global brand launches. In the last couple of years we’ve increasingly talked about formalizing our relationship, and recent discussions between clients and ourselves have led us to believe that this is the right time to launch a global network.
“We have experienced an increasing interest from clients who seem to be electing to work with independent agencies and also see the benefits of doing so. You could say we’re more entrepreneurial, are better at making local decisions and are more agile in the current economic climate.
“The other networks out there tend to be open to membership rather than formed proactively by a group of agencies. We know of no others that exist in this format. In the coming months, we aim to extend the network to tap into the core markets not covered by the current founding members.”
Marco van Rookhuijzen, MD at Steam added:
“The network’s hub will be based in Amsterdam which is well known as an international creative hotspot, bustling with talent and people who think differently – which is our core ethos at Tribe Global.
“Tribe Global requires an explicit commitment from its member agencies to support dialogue, exchange knowledge and pro-actively respond to market opportunities. We are not a club; we are a tribe. And we depend on each other to move forward.
“Clients want to work with agencies that are responsive to changing market conditions and understand commercial business needs in the current climate. We believe that an independent network of agencies consolidating this offer to clients will be compelling.”
Clients who have already benefitted from these international partnerships have included; Pilkington, Johnson Diversey, No2av, Erlenbacher, Noa Bank, Shell, Radio Liberty, Aramco and Luxembourg Tourist Office.
Tribe Global network has 650 staff and a joint gross profit of more than $50 million in 2011.
For more information about Tribe Global and its member agencies please visit the new website at www.tribeglobal.net
Tribe Global is a new network, which will cover the following countries and support brands in all major languages:
UK, France, Germany, Holland, Mexico, India, USA and Luxembourg. It will be actively recruiting in the Far East, China, Middle East, Russia, Spain, Scandinavia, Japan, Turkey, CIS countries and Australasia with the aim of completion by mid-late 2012.
For more information please contact:
Managing Director USA