It’s wet, cold, and sometimes dirty – but it’s a feeling that you can’t quite get enough of. A freeing experience that many know and few spend enough time doing. No, it’s not an activity between consenting adults. It may actually be better. It’s running through the grass – barefoot.
What is it about this simple and youthful experience that evokes such joy, happiness and ecstasy? Maybe it’s the ability to completely lose yourself for a few moments, forgetting about next quarter and the slumping economy; or maybe its something larger.
Maybe it’s just feeling good again. Yes, that has to be it! The blades of grass are not tweeting as you hop, skip and jump with glee. The trees are not micro-managing your often-sporadic steps – it’s just you and nature, and that indescribable feeling! It’s simply transformational, bringing you back to a time when you drove Big Wheels instead of Escalades, a time where ten cents could buy you an ice cream. As I transform into my Grandfather telling you “in my day” stories, I’ll get back to the point.
We should all start feeling this way again.
Yes, it was scary. There were moments of horror, of panic, of planning that exotic get-a-way with a lump sum. But friends, the worst is behind us, the sun is rising, birds are chirping – the storm is passing.
Will we return to normal? No, but I also don’t think we’ll ever return to “normal” as we knew it. We, in time, will establish a “new normal” that will make the “old normal” look like a raging lunatic.
The rich are still rich, the poor – well sadly, still poor, but the majority of us in that blissful medium can, and should be, happy. Let’s take a look at what I’ll deem the “staying-in as opposed to going-out months”. Was it really all that bad? Instead of going out to eat with your significant other, did you explore new recipes while cooking at home? Instead of spending a day shopping, did you let your credit card cool down and visit The Museum of the City of New York to explore the Mannahatta / Manhattan exhibit? Did you attend your son’s Little League game instead of one at Yankee Stadium?
Well, why the hell not?
For those of you who did and suddenly have a light bulb annoyingly animated above your head, you get it. The “staying-in as opposed to going-out months” has altered our lifestyles in a good way – no – a great way
Similarly, at gkBRAND, our business has also been altered. The past 10 months have been an inspired gift, and we are extremely happy with the results. Our talented team has had the opportunity to contribute to many local non-profit organizations and to worthy institutions in need of an experienced, helping hand. And you know what? I think it’s made us better, as individuals and as an agency. Morale is high. Our passion is fierce. Creatives are remarkable. People are buzzing around the office like it’s 1999.
Our staff is feeling pretty good, again, and it’s time that you do as well.
– Daniel Romanow
Daniel Romanow is the Group Director at gkBRAND