Branding with authenticity and values

Why do we give back to causes that are close to our heart? Because we genuinely enjoy doing it. Both in our pro bono and our business work, we love the authenticity of finding the real organizational value, which is part of our brand – value exercise.

GK Brand's Sustainable Branding Program

GK Brand’s Sustainable Branding Program

We are not interested at all in “green washing.” Look at BP, which outwardly has a very green-looking brand. It’s likely they paid tons of money to a big branding agency for the flowery logo and the expensive green job. But is it authentic? Can you believe this oil company claiming to be green? How about chemical giant Monsanto? Their website looks so green you can practically taste the granola! But what does the public say about them? That’s the true brand.

bp

If you are interested in “green” or sustainability, and want to show how these values live in your brand, please call us first. We offer a special workshop that will not only enlighten you, but will also provide a plan of what to do and what not to do.

In our digital and social media culture, the slightest whiff of inauthenticity can wreak havoc on your brand. The cost of this can be enormous. Just take a look at: “Tell Obama to Cease FDA Ties to Monsanto” at www.signon.org

Michelle Obama: Tell Barack to honor his campaign promise to label GMOs
http://www.signon.org/sign/michelle-obama-tell-presiden?source=homepage

MUST SEE DOCUMENTARY: “Food Inc.” Monsanto GM patent seeds

Food, INC.

Food, Inc. is a 2008 American documentary film directed by Emmy Award-winning filmmaker Robert Kenner. The film examines corporate farming in the United States, concluding that agribusiness produces food that is unhealthy, in a way that is environmentally harmful and abusive of both animals and employees. The film is narrated by Michael Pollan and Eric Schlosser.

The film’s first segment examines the industrial production of meat (chicken, beef, and pork), calling it inhumane and economically and environmentally unsustainable. The second segment looks at the industrial production of grains and vegetables (primarily corn and soy beans), again labeling this economically and environmentally unsustainable. The film’s third and final segment is about the economic and legal power, such as food label laws of the major food companies, the profits of which are based on supplying cheap but contaminated food, the heavy use of petroleum-based chemicals (largely pesticides and fertilizers), and the promotion of unhealthy food consumption habits by the American public. It shows companies like Wal-Mart transitioning towards organic foods as that industry is booming in the recent health movement.

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If you're ready to find out what makes us the world's leading brand consultancy for innovative and bespoke advertising, branding and design projects, please get in touch today. Got a branding challenge for us? Let's talk.

  • GK Brand. Tribe Global (New York)
    251 W 39th Street
    4th Floor
    New York, NY 10018 USA

    GK Brand. Tribe Global (Connecticut)
    1042 Broad Street, Suite 209
    Bridgeport, CT 06604 USA
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