Social media has dramatically changed the fundamentals of marketing as we know it.
Marketers are looking for guidance. Tried and true has given way to “test and learn.” Agencies with a well defined social product stand to benefit.
gkBRAND with its global network has developed great social media packages for marketer’s interest in creating and nurturing communities of brand followers and advocates which is driving significant investment.
For the most part, social media activities have been conducted on a local or regional basis. gkBRAND has developed a unique global integration program to marketers.
Social media has rapidly evolved with different platforms, protocols and even rules/laws from country to country.
gkBRAND’s global (holistic) yet localized social media product offering features an integrated, consistent approach, and methodology which makes sense.
As one example, successful community management requires 24×7 monitoring. However, response times to posts (for most companies) are generally limited to waking hours (or worse, business hours!). By creating monitoring teams in different time zones, gkBRAND has cut down the response times literally to “real time.” Social media innovation is happening throughout the world and gkBRAND with its network has developed innovative techniques and best practices to serve global brands and companies.
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