Having recently attending the social recruiting summit in New York with its claim to “cut through the noise and prove that social recruiting tactics work and deliver results” it’s a conversation you want to be engaged in.
In a people driven economy it’s hard to argue against the power of social networking. With more than 300 million users on Facebook, 100 million viewers on YouTube, and Twitter’s popularity among working adults, it’s a platform for delivering messaging that gets to be very targeted and granular.
Increasingly impossible to ignore, the vast potential of these communities as passive job seekers are endless. For recruiters, LinkedIn provides both the benefit of being a resume database as well as a peer-validating vehicle. LinkedIn Recruiter offers customizable solutions to Corporate Recruiters. Blogging builds audiences and creates pipelines to connect to your target group so solicit feedback and interaction. No one wants to be ‘sold’ to any longer so if you have the BRAND go fish where the fish are.
5 reasons to get involved in Social Recruiting
1. You can’t afford not to be in on the conversation
2. The experience you provide online IS the message
3. You can’t control social media so don’t try
4. Instead, drive transparency – show the human side of your organization
5. Failure to engage erodes the value of your brand
No longer a linear activity, recruiting just got a whole lot sexier.
Anne Gilmore is VP Employer Branding at gkBRAND