Stronger together: Nicky becomes Tribe Global Chair

We’ve always been proud of our status as a strong, independent UK agency. But as we all know, no creative agency is ever an island…and collaboration, working with the brightest and best to share skills and expertise, is at the heart of everything we do. This sense of community extends beyond our work in our… Continue reading >>

Why Tech Still is the Future

This article was first published in GK Source in 2005. The strength of the American economy over the next 20 years depends largely on our ability to keep our productivity growing. And productivity grows when a large set of novel technologies changes business practices and creates new industries. Interest rates, deficits, Federal Reserve policies—those will… Continue reading >>

A Short History Of The Most Important Economic Theory In Tech

[Photo: courtesy of IdeasLab] Twenty years ago, W. Brian Arthur popularized a concept that forever changed Silicon Valley—with a little help from Cormac McCarthy. W. Brian Arthur during an interview with IdeaLabs in 2012. RICK TETZELI 12.07.16 © Fast Company This summer marked the 20th anniversary of one of the Harvard Business Review’s most influential… Continue reading >>

Tapping into your organization’s archetypes

Carl Jung put archetypes on the map of modern consciousness, although archetypes have been around since the time of Plato, who was inspired by ancient Babylon. Plato referred to pre-existing ideal templates as “forms.” It was believed that these eternal forms were reflected in material objects.     Most archetypes are psychological patterns derived from… Continue reading >>

The Ten Oxherding Pictures

Kaku-an’s manual of zen training  by Vásken Kalayjian There are many versions of this ancient Oriental allegory, some
dating as far back as the fourth century and perhaps earlier. This version, with 10 pictures, poems and introductory words attached to them, was composed in the 12th century as a training guide for Chinese Buddhist monks. It… Continue reading >>

The Impact of Big Ideas in Action All Around Us

  Take a look at all the big ideas that have had a huge impact on our lives in the last ten, twenty, thirty years. Consider the internet, the iPhone and all the Apple products, smart cars, the internet of things, artificial intelligence, social media. Think how much time people spend nowadays looking at their… Continue reading >>

Great Brands Fulfill Simple Promises

A company’s brand promise sums up in a few memorable words what the company reliably delivers to its customers. Your brand promise should tell a believable story that makes sense to your customers, your collaborators, and your own teams. Given the potential key role of a brand promise in communicating to the world what the… Continue reading >>

Shedding Light On A Small Country With Huge Potential

As the Armenia Country branding process continues to gain momentum, our team has transitioned to one of the most challenging and exciting aspects of the project, which involves developing visual brand identity. I would like to emphasize the fact that in-depth research followed by a powerful well-thought-out strategic plan should always precede creative execution. Throughout… Continue reading >>

GK Brand CEO and Brand Architect Vaskén Kalayjian attended a Tribe Global brand conference in Shanghai which included meetings with Ctrip company

On October 10, 2015 GK Brand CEO Vaskén Kalayjian visited the Shanghai-based Ctrip Company, which was founded, by James Liang, Neil Shen, Min Fan, and Ji Qi in 1999. The purpose for the meetings was to learn about this successful online travel company and partner up with Tribe Global tourism clients worldwide. Ctrip has grown… Continue reading >>

Alice’s Adventures in Wonderland: Part II

The spiritual wisdom imbedded in Lewis Carroll’s tale Alice’s Adventures in Wonderland: Part: II Remember the Mad Hatter’s tea-party, celebrating an ‘un-birthday’. An un-birthday is when nothing happens, but nothingness—that is, ‘no-thing-ness’—is everything! When we come to know the no-thing-ness of all reality, we can truly say we have come to know the Self—as one. And… Continue reading >>

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